Creative Studio

I run experiments with generative AI every week. The temptation to spin up dozens of creative variations overnight is real: new copy, new visuals, dozens of headlines, multiple music beds. But for brands, scale and speed can quickly collide with risk. Guardrails matter — not just because of legal teams, but because brand trust breaks faster than it’s built. Below is the exact workflow I use to test generative-AI creative variations while...

Read more...

I’ve reviewed enough creative briefs to fill a small archive room. The ones that ship projects forward quickly are rare; most are either a dense PDF nobody reads or a vague Slack thread that spawns three rounds of “clarifying” feedback. If you’re frustrated by slow approvals, missed creative intent or endless revision cycles, the problem usually isn’t the creatives — it’s the brief.Why most creative briefs failFrom my experience...

Read more...

I’ve been running creative projects that mix in-house teams and external freelancers for years, and the single biggest time sink we used to fight was iteration friction: handing off work, getting feedback, updating files, re-sharing versions, and repeating. Figma changed a lot of that, but only when we paired the right file structure, component strategy and collaboration rules with a simple handoff and feedback process. Over time I refined a...

Read more...