Product Reviews

Commissioning a 60-second product review that actually converts is deceptively hard. I’ve written and briefed dozens of these for brands and creators, and the ones that perform best share the same traits: crystal-clear objectives, ruthless editing, and a scoring system that keeps creative decisions anchored to commercial impact. Below I’ll give you the exact brief I use and a practical scoring sheet you can hand to creators, agencies, or...

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I run product reviews for a living, and over the years I’ve learned that a high production budget isn’t a prerequisite for building trust or earning affiliate revenue. What matters is consistency, transparency, and an approach that treats reviews like a helpful conversation rather than a sales pitch. In this piece I’ll walk you through a practical, low-cost framework to launch a review series that builds credibility, grows an audience, and...

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I run a small product review lab at Mediaflash Co where the emphasis is simple: test like a skeptical user, measure like an analyst, and write like a peer. Over the past few years I’ve iterated a process that balances speed and rigor — fast enough to keep up with product cycles, rigorous enough that readers can actually rely on the recommendations. Below I walk through the testing methodology I use, the scoring rubric that keeps reviews...

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