What a 90-second creator brief looks like for TikTok campaigns that actually drive signups
I run a lot of TikTok creator campaigns and one thing I've learned is that brevity forces focus. Creators don't want long PDFs or endless back-and-forths — they want a clear, usable brief they can read quickly and act on. So I built a "90-second creator brief": a compact, scannable file that gives creators everything they need to produce TikTok content that actually drives signups.Why 90 seconds?Creators are busy, attention spans are short,...